www.hathawayandlane.com

Take a look and we think that you'll agree that we have the skills and experience to help you with:

Circulation Planning
Segmentation Analysis
Database Development
Marketing Program Development
Strategic Planning
Internet Marketing
Competition Review
Lead Generation
Pricing and Inventory Forecasting
Market Research
Merchandise Planning
Catalogue Print Production
List Brokerage Services

Hathaway & Lane Direct is a full-service Direct Response Marketing Partner with extensive expertise building programs to help customers respond to your offer. With proficiency in all facets of Direct Marketing and Strategic Planning, we combine cutting edge and innovative technologies with traditional Direct Response principals. Each client solution is customized. Prior to starting the company, our accomplishments have assisted niche marketers with DM-based programs supporting Lead Generation, Internet Integration, Customer Retention, Customer Loyalty and New Customer Acquisition for almost two decades.

Hathaway & Lane Direct’s mission is to provide senior and significant Direct Response Marketing planning capabilities to successfully build your strategic marketing programs from start to finish. We pride ourselves not only on our results, but on the level of analysis and decision-making support we provide you to run your businesses everyday. We support your objectives from full-blown blown strategic planning to business audits - whatever it takes to solve specific problems and help your business be successful. Founded by industry veteran, Ken Lane, Hathaway & Lane Direct channels the expertise gained from twenty years of working for companies large and small, public or private, competing in Consumer or Business-to-Business environments into time-tested Marketing Solutions.

In a marketplace where success is based on getting the right message to the right people at the right time, communicating with your audience is an increasingly greater challenge. Our programs and strategies are designed to lower your costs for Customer Acquisition, to build programs to increase Lifetime Value, and to support web-based solutions to your business challenges. You can expect Hathaway & Lane Direct to approach each project as your business partner, to deliver what we promise and to be a part of the Marketing Solution.

As companies are continually challenged with increasing costs, diminishing response rates and a necessity for Internet Integration, Hathaway & Lane Direct is uniquely qualified to provide firms decades of expertise at a fraction of the costs of a full-time, full scale direct marketing department.

For the past fifteen years, Ken Lane has been assisting organizations build, execute and achieve their Strategic Direct Marketing plans. Prior to starting Hathaway & Lane Direct, his Direct Marketing career blossomed at Staples, The Office Superstore in the early nineties and transitioned from BTB to BTC with senior level stints at Jackson & Perkins/Harry and David, White Flower Farm and FAR&WIDE Travel Corporation. At each stage, Ken utilized his Database Marketing and Analytical skills to drive new product introductions, their marketing plans, pricing, and inventory management.

A former Board Member of the Mailorder Gardening Association and featured speaker at Direct Marketing conferences, he’s established a proven track record in Database Segmentation/Analysis, Internet Marketing, Sales/Inventory Forecasting, Catalogue Print/Production, Product Development, Operations/Call Center Management and Pricing/Gross Margin Planning. A graduate of Boston University, he is also a lifelong Red Sox fan. Ken resides in Litchfield, Connecticut with his wife and two daughters.

Give us a call today and learn how we can create a plan that meets your specific needs and starts driving results immediately. (860) 567-5275

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